Carrie is a go-to-market catalyst with more than 15 years of experience developing B2B tech marketing strategies for SaaS businesses, from startup to scale.

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Carrie's experience spans global marketing strategy, corporate communications, brand development, and demand generation for emerging and established technology companies. With expertise that crosses the chasm from early adopters to mainstream markets, she demonstrates exceptional versatility across both B2B and B2C environments. Her career began at Microsoft, where she had the opportunity to craft the story that launched the Xbox, kickstarting her journey in technology marketing. She has a proven track record of developing masterful product stories that accelerate integrated marketing strategies while leading collaborative engagements both internally and externally. Her professional trajectory includes strategic marketing leadership roles at Gartner, where she served as a trusted advisor to tech CEOs and marketing leaders, as well as transformative positions at companies such as Magellan GPS, Toshiba America, and NVIDIA.

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As a venture-backed founder herself, Carrie brings a rare combination of entrepreneurial ingenuity, innovation capability, and experience in rapid execution to her marketing leadership. She successfully ideated and launched a tech startup that secured $3 million in venture capital, brought two products to market within two years, and developed six now-registered patents. This hands-on experience informs her strategic approach to marketing challenges.

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During formative industry periods, Carrie drove NVIDIA's PR and developer marketing during pivotal growth phases, building strategic communications and developer advocacy programs that helped propel the company's leadership in the GPU and AI markets. She also developed foundational marketing playbooks at EA Mobile and Sega, creating scalable frameworks that drove portfolio growth and shaped the juggernaut that is today's global mobile gaming industry.

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Carrie is particularly known for her expertise in pivots, having transformed Magellan GPS from a declining hardware vendor to a profitable B2B SaaS company. She rebuilt the team and secured $8M in enterprise deals within 18 months. She has demonstrated similar success in brand transformation, pivoting a legacy Japanese tech brand from traditional computing to emerging markets by leveraging creative storytelling and strategic partnerships to achieve $3B.

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Carrie holds a Bachelor of Science in Marketing Communications with a minor in Business Law from California State Polytechnic University, Pomona. She maintains certifications in AI for Marketing, Google Analytics IQ, HubSpot Marketing Hub, Generative AI for Marketing, and Product Management Professional (PMP). Her platform expertise includes HubSpot, Salesforce, Google Analytics, Google Ads, LinkedIn Marketing Solutions, ABM Platforms (6Sense, DemandBase, ZoomInfo), and Salesforce Marketing Cloud.

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Carrie also currently serves as an angel investor and startup advisor, building a portfolio of AI-forward and tech-led startups across the Healthcare, Manufacturing, and MarTech sectors. She leverages her cross-industry expertise to help founders build and refine go-to-market strategies that accelerate their growth trajectories.

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