Fractional CMO for B2B Tech
My range. Your edge.
I've built go-to-market systems at every altitude — hyper-growth companies, a startup I co-founded, Gartner advising hundreds of CEOs, and now embedded with founders building the next ones. I help B2B tech companies connect product, sales, and marketing into a system their team can own.
I know what it takes to build from zero.
BUILDER & FOUNDER
I co-founded a company, raised $3M, built a team, launched two products and co-authored eight utility patents. We executed, but the company didn't survive. I learned that culture isn't a side project — it's the infrastructure everything else runs on.
GTM OPERATOR
At Microsoft, I helped shape the early Xbox business through brand storytelling and go-to-market leadership. At NVIDIA, I spent five years translating the company's growth into a market narrative while simultaneously building up a developer marketing function. At EA, I led portfolio marketing for the company's push into what is now a billion-dollar mobile gaming market — building go-to-market before PLG and freemium had names. At SEGA, I led the U.S. mobile gaming market entry from zero, building the go-to-market motion and growing a strategic partnership with Apple.
At Toshiba, I led a multi-platform rebrand and retail expansion that helped move the business from #7 to the top three in U.S. market share in an increasingly commoditized category. At Magellan, I helped pivot the company from consumer hardware to B2B/OEM software, growing revenue by 2.5x in under 18 months.
The work varied. The pattern didn't: find what the market needs to understand, then build the system to deliver it.
EXECUTIVE ADVISOR
Six years at Gartner as both executive advisor and senior analyst — tracking trends against market hype to surface practical guidance for tech CEOs, CMOs, and CROs of B2B SaaS startup and emerging providers operating in AI, Cloud, Data, and Security. Hundreds of engagements with growth-stage companies building, strengthening, and flexing their GTM muscles — from foundational positioning and messaging to lead and demand generation, sales enablement, channel and partner programs, competitive intelligence, product launch strategy, and customer expansion.
The strongest companies built proof, positioning, and category credibility before scaling acquisition. They understood the outcome the buyer was responsible for — and showed how their product could make it easier, faster, or less risky.
INVESTOR & MENTOR
LP in early-stage B2B companies through The Council. GTM strategy and investor-narrative mentor at WTIA. Skin in the game. Community in the ecosystem.
My work is grounded in a few things I've learned the hard way: the best opportunities require conviction before consensus. Fundable growth is built on evidence, not ambition. And proof earns the right to scale.