My range.
Your edge.
Operator, builder, advisor, investor. Extensive experience across B2C and B2B, hardware and software, startups and public companies. Every seat taught me something the others couldn't. That's not a resume. It's a transferable knowledge base and purposeful skills. And the reason I can see what's actually stuck.
FOUR SEATS, ONE INSTINCT
Operator
The Xbox founding team at Microsoft. NVIDIA during GPU computing's category shift. EA Mobile as an early hire. SEGA's U.S. mobile entry from zero. At Toshiba, a $3B North American business from #7 to top 3 in U.S. market share in 18 months. At Magellan, hardware to software, $7M to $15M in 18 months.
​
The logo gives air cover.The work is always startup work.
Builder
Co-founded a seed-funded cloud gaming company. Raised, hired, co-authroed patents and launched two products in 11 months. It didn't survive. The cause was the wrong team composition and an impatient investor.Â
Recent fractional work includes a 0-to-1 marketing build for an Inc. 500 national security company during their shift from services-led to product-led.
Â
What it costs to build from nothing, what breaks first, and that culture is infrastructure.
Advisor
Six years at Gartner advising tech CEOs, CMOs, product marketing and CROs of emerging B2B SaaS tech providers across the AI, Cloud, Data and Security markets, serving enterprises in industries , . More than 700 engagements a year on market entry, category positioning, competitive response, and GTM model design. Published peer-reviewed and benchmark research on PLG, SLG, and AI-driven GTM.
Â
The winners build moats before they scale acquisition. Every time.
Investor & Mentor
LP in early-stage B2B companies through The Council. GTM and investor-narrative mentor at WTIA.
​
The advice is only worth something if you've had to live with the consequences.
_svg%20(1).webp){kind=logo}
WHAT I DO
GTM Strategy
Messaging Architecture
Sales Enablement
Lead/Demand Gen
Thought Leadership
Campaign Workflows
Demo Programs
ROI Measurement
Positioning
Competitive Intelligence
Product Launch
Investor Narrative
Content Marketing
Event Marketing
Story Development
Everything we do together will be designed to move your market position from competing on features to attacking your category with improved differentiation.
How I work
— 01
Direct access, always
You work with me. When you have a question, you get my answer.
— 02
Async-first
Written strategy briefs, recorded walkthroughs, Slack or email. Calls happen when a call is the fastest path, not on a recurring invite.
— 03
Month to month
No annual contracts, no onboarding fees. You stay because the work is earning it.
— 04
Built to hand off
Playbooks, processes, positioning docs, campaign frameworks. Your team owns the system when I leave.